Who Is John Leonard – Did He Get A Pepsi Harrier Jet?

John Leonard is featured within the Netflix docuseries Pepsi and The place’s My Jet after making an attempt to get the mushy drink firm to offer him a army jet.

Netflix documentary miniseries Pepsi, The place’s My Jet? Follows two buddies, John Leonard and Todd Hoffman, who give you a hair-raising concept to sue Pepsi for a army jet. An unimaginable true story befell within the Nineties when Pepsi ran tens of millions of advertisements aimed toward profitable over Coca-Cola drinkers.

John Leonard

Who’s John Leonard?

John Leonard was a scholar within the Nineties when he acquired the multinational mushy drink firm PepsiCo. Leonard noticed a 1996 Pepsi advert that confirmed shoppers may earn Pepsi factors by shopping for bottles of the mushy drink and will commerce the factors for various rewards.

The advert confirmed that 90 Pepsi Factors may get you a t-shirt, 120 factors might be traded for a pair of sun shades, and 1,400 factors had been price a leather-based jacket. On the finish of the advert, an adolescent lands a Harrier jet exterior a faculty and quips that it’ll ‘undoubtedly hit a bus’. Then, crucially, textual content flashes stating that the jet could be traded for 7 million Pepsi factors.

It could have value Leonard tens of millions to purchase sufficient cans of Pepsi in bulk, pay warehouses to retailer them, and rent workers to tear off the coupons — and boldly, he discovered one other method to beat the system.

John Leonard and Todd Hoffman within the Arctic

Pepsi additionally said that Pepsi Factors might be bought for 10 cents every, so Leonard teamed up together with his good friend and enterprise proprietor Todd Hoffman. The 2 met whereas mountaineering and have become shut buddies, regardless of Todd being twenty years older.

Leonard and Hoffman tried to offer Pepsi a examine for $700,000, however the firm rejected it, saying the advert was a joke. Lastly, in 1999, the case reached the courtroom.

Did John Leonard get a Harrier jet?

No, John misplaced in courtroom and Decide Kimba Wooden presided over what turned referred to as the Pepsi Factors case. Whereas Leonard claimed he was entitled to the Harrier jet as a result of there was no disclaimer within the advert, Wooden favored PepsiCo.

She stated no cheap particular person would imagine the advert was a severe supply. Hoffman stated Wooden supported Pepsi as a result of Pepsi was a company advocate.

What occurred to John Leonard?

It has been 25 years since Leonard took over Pepsi, and he appears to have made up for the dearth of a Harrier jet. Now, 48, he lives in Takeetna, Alaska, and works as a nationwide park ranger.

He’s married to Dottie and the couple has a daughter and a son. He and Hoffman remained buddies and not too long ago launched into an expedition to climb Mount Vinson, Antarctica’s highest peak.

Chatting with The Guardian this month, Hoffman stated of Leonard: “He is loopy. He’s doing a job. He has a wonderful household. He owns a home, pays his mortgage and goes to work daily, however he is obtained some actual psychological stuff happening. Manner exterior the field. “

The Netflix documentary options Leonard and Hoffman — and within the trailer Leonard explains that he actually needs the jet. He has since stated that he really believed he would win and that Pepsi was not chasing him as a result of he wished publicity.

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