Alejandra Alonso Rojas does not thoughts getting her arms soiled. In actual fact, go to the Spanish dressmaker in New York on a weekend and also you would possibly discover her within the kitchen, arms deep in a shower of pure dye, with strips of soaked cloth hanging to dry.
“I dyed my total 300-piece pre-fall assortment right here,” says the designer of the items on sale now, which mix dip-dyed silk slip attire along with her signature knits. It is a hanging psychological picture, on condition that her two-bedroom household residence in Nolita is wearing a refreshing shade of pink that she likens to the bougainvillea cascades of her native Spain.
“I noticed this house as a clean canvas – a brand new starting,” the designer says of the house, which he moved into in the summertime of 2020 after dwelling for a decade within the one-bedroom condo the place he began his enterprise . She and her husband, Alejandro, had their son, Alonso, in 2019 and had been able to increase. Within the midst of the pandemic, adorning a brand new residence turned a much-needed inventive outlet for Rojas. “I actually needed to do one thing daring and colourful – I believe that is what we wanted,” she explains. “I had this imaginative and prescient of a pink house.”
She did not rent an inside designer, however sought assist in what appeared a extra vital space—shade—bringing in Martin Kesselman, a shade strategist, to advise her on her choices. To carry architectural unity to the tall loft house, they determined to go for a vibrant pink, utilizing Farrow & Ball’s shape-shifting Lake Crimson in an general remedy on the partitions, ceilings, cabinets and mouldings.
“Carrying the colour to the ceiling and baseboards and customarily utilizing extra of it truly makes it really feel much less daring than when you had a contrasting shade or a complementary shade subsequent to it,” Kesselman explains. “The thought was to create one thing vibrant that additionally had a heat to it. I did not need it to be so daring that it could not be lived in.”
Alonso Rojas overview? “It’s extremely calming,” says the designer, who set to work on the decor, beginning with an artwork assortment he is slowly constructed up over time. A diptych he commissioned from artist buddy Philippine de Richemont (they’re collaborating on designs for her spring/summer time 2023 assortment) hangs above the couch. Lithographs by Gustav Klimt, Pablo Picasso, Henri Matisse and the Spanish poet Rafael Alberti could be seen. One in all her personal jacquard materials printed with nude feminine silhouettes in pink – an enlarged model of a watercolor – hangs like a portray within the combine.
The furnishings was a mix of what she had—the Eero Saarinen espresso desk, the Pierre Cardin chairs for Roche Bobois, and the curved couch she designed and upholstered with scraps of shearling from an previous assortment— and new discoveries. She sourced a cult-favorite Togo couch, which she recovered in a purple bouclé to pop towards the pink partitions. She commissioned a virtually matching cherry-red armchair from French designer Laura Gonzalez that rises to a small desk. Some items from her final place have discovered new functions, such because the 18th-century Japanese tea desk that when served as her son’s arts and crafts floor, now in the lounge, lovingly up to date with traces of Alonso’s work.
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This condo was not solely a spot to play with shade, but additionally a brand new canvas for one thing else she had experimented with: wallpaper and cloth design. “I am a dressmaker, however I am additionally a textile designer—I am a colorist,” explains Rojas, who created a wallpaper for her son’s room of their final condo and needed to develop that concept on this home. . Beginning along with her Fall/Winter 2020 assortment, Rojas created floral patterns by rigorously making use of rose petals, rose petals and eucalyptus leaves to silk. “I liked the colours and patterns a lot that I had to make use of them in my residence,” she explains of the method, which she translated into materials (used on the window bench cushions) and wallpaper, one in all which wraps the main bedroom . . Right here, she and Kesselman created one other shade assertion, utilizing Farrow & Ball’s India Yellow on the ceiling—a praise to the wealthy ocher earth of the wallpaper.
In Alonso’s room, a horse-print paper—derived from a watercolor she created for her 2019 assortment when she was pregnant with him—covers the partitions. Since she knew that the door to this kid’s room would typically be left open, she needed to design it in a manner that felt on par, design-wise, with the remainder of the home. Framed within the doorway are Knoll chairs, a West Elm desk, a Donald Judd-style Montessori mattress, and lithographs by the Spanish poet Rafael Alberti.
“I believe it was the toughest digital camera, however the one I had essentially the most enjoyable with,” says Alonso Rojas. Alonso is happy. Every time the household escapes the town, he has a typical chorus: “When are we going again to the pink home?”