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The Japanese Artwork of Cocktail by Hanna Lee Communications wins the Spirited Award

Editor’s Be aware: We’re happy to share some thrilling information concerning the Japanese Artwork of Cocktail ebook. This ebook is a treasure for these interested by cocktail tradition and past.

Hanna Lee Communications (HLC), an award-winning PR company specializing in hospitality, journey and luxurious manufacturers, at the moment broadcasts that her first ebook, The Japanese Artwork of the Cocktail, has received the 2022 Tales of the Cocktail Spirited Award for “Greatest New Cocktail Or Bartending E-book.” The ebook is the primary printed by HLC E-book Media through which the company identifies authors amongst its purchasers and interesting matters to deliver new hospitality and life-style books to life. Promotional actions, together with PR and digital advertising, are constructed into each part of the publishing course of to make sure most visibility and guarantee success.

The Spirited Award win follows a coveted James Beard Media Award nomination, Barnes & Noble’s “Greatest E-book of 2021” and Amazon Editor’s Decide, with the ebook just lately nominated for an IACP award.

“We’re humbled and overjoyed by the popularity of our first ebook by Tales of the Cocktail,” says Anstendig, who can be a contract journalist. “Successful this award is actually a dream come true, particularly for authors like us. It was an honor to collaborate with Masahiro Urushido and produce his mixology journey to life in full. Congratulations to the opposite Spirited Award nominees on their worthy volumes.”

Celebrated at probably the most prestigious cocktail events on the earth

The annual assembly of Tales of the Cocktail in New Orleans is likely one of the most anticipated and prestigious on the earth of bars and cocktails. Offered by revered bartenders, bar house owners, educators and writers from all over the world, the Spirited Awards symbolize excellence each behind the bar and on the keyboard. They’ve appeared among the many most globally acknowledged awards within the business.

Half memoir, half travelogue, half cookbook

Co-authored by Masahiro Urushido of Katana Kitten and company editor/companion Michael Anstendig, the ebook was produced by the company’s president and founder, Hanna Lee, who served as inventive director for the ebook. With a foreword by cocktail historian and acclaimed creator David Wondrich, the ebook tells Urushido’s epic story of rising up in Japan and changing into a high bartender, first in Tokyo and later in New York Metropolis. Half diary, half travelogue, half cookbook, it was printed by Houghton Mifflin Harcourt, now a part of HarperCollins. The ebook options 90 recipes for cocktails and bar snacks from Urushido and 35 bartenders within the US and Japan who work on this fashion, with gorgeous images by Eric Medsker.

Gaining the best recognition within the publishing and cocktail world

“We launched our company’s HLC E-book Media to pioneer new methods to inform our purchasers’ tales in all their depth and breadth,” says Lee. “It’s extremely gratifying that our ebook has been acknowledged and appreciated by our business colleagues at one of many world’s high cocktail organizations. Our ebook is the cornerstone of our company’s Innovation collection, which pushes the boundaries of storytelling and branding for our purchasers.”

The Japanese Art of Cocktail by Hanna Lee Communications wins the Spirited Award

(Cowl photograph of “The Japanese Artwork of the Cocktail” by Eric Medsker)

Featured in over 100 of the very best media all over the world

  • US: New York Occasions, Wall Road Journal, Esquire, Forbes, City & Nation, Robb Report, MSN, Imbibe, MarketWatch, Food52, Maxim, VinePair, TODAY.com, PUNCH, COOL HUNTING, Barron’s Penta, InsideHook, Vice, Salon, Wine Fanatic, Architectural Digest, The Spirits Enterprise, Barleycorn Drinks, Liquor.com, Gotham Journal, Alcademic, Bartender at Massive Podcast, Fashionable Bar Cart Podcast and extra
  • Worldwide: The Cocktail Lovers, Christie’s Worldwide Actual Property Journal, Distilled Cocktails, Podcast behind the bar and extra

“With 23 years of expertise working an unbiased bookstore, it has been an actual pleasure promoting The Japanese Artwork of the Cocktail at this yr’s Tales of the Cocktail and in my retailer,” mentioned Tom Lowenburg, proprietor of Octavia Books in New Orleans. “We now have been working with the pageant for over a decade and are proud to have given the ebook an necessary place in our exhibition. Evidently, we bought out. The ebook eloquently paperwork the rise of Japanese-American cocktails, intertwining a really fascinating private story. Congratulations to the group on a well-deserved victory of their debut ebook.”

At this yr’s Tales of the Cocktail, Anstendig and Lee additionally helped host a sold-out seminar titled “Learn how to Write Your First E-book” alongside fellow authors, newcomers Holly Graham (“Cocktails of Asia”), Julia Momose (“The Means of the Cocktail”) and Martin Hudak (“Religious Espresso”). The panel delved into the intricacies of the publishing course of from begin to end, together with working with conventional publishing homes and self-publishing.

Testimonials from main authors, mixologists and luminaries of the spirits business

“Just like the New York bar that Katana Kitten gleefully presides over, a pump room that effortlessly balances excessive and low aesthetics, Masahiro Urushido embodies each the exact craftsmanship of Japanese bartending and the sunny generosity of pure hospitality. each diamond and brilliance. There could possibly be no higher information to the intricacies and delights of Japan’s many contributions to imaginative consuming.

Robert Simonson, The New York Occasions

Masa says she’s obsessive about serving “surprises” to her friends. That is positively my Katana Kitten expertise, the place the Hinoki Martini arrives in a wood field, embellished to the hilt and misted with the final fragrant spritz. with this ebook: These will not be commonplace drinks, however surprises, based mostly on a deep dedication to the craft and illuminated by Masa’s rustling megawatt smile.”

Kary Newmanghost editor for Wine fanaticand the creator Cocktails with a twist

“Palimpsest, if it existed in any respect, the historical past of the cocktail was written, erased, and rewritten on the identical patch of land – Manhattan – for over 100 years; and the creator earlier than additionally, you will depart his mark there. Masa Urushido’s unbelievable journey from Nagano, Japan to his roost at Katana Kitten on Hudson Road is one in all a rising variety of influential cross-pollinations between the Tokyo and Manhattan cocktail cultures that after bred New York’s Tokyo bars and Tokyo’s Manhattan bars, and has steadily advanced into an unclassified, genre-defying strategy to cocktails in each metropolis, much like the Nikkei. For those who learn fastidiously this tenderly written, superbly photographed textual content by one in all America’s and Japan’s most rightly beloved bartenders, I imagine they’re starting to see a brand new method of working a bar and mixing drinks – undeniably Japanese, however distinctly American – like a flower blooming improbably between the tiles of a well-trodden sidewalk. in each cities.

Jim MeehanWriter Meehan’s Bartender Handbook and PDT cocktail ebook

“Masahiro is the very best bartender I do know. Cross it out, he is the very best bartender any of us know. Ask any bartender who their favourite is and Masa’s title will at all times come first. Each time I am fortunate sufficient to be in his presence, I am always taking notes attempting to be a greater bartender. On this ebook, he generously shares with us a few of the tips that make him the very best of the very best.

Jeffrey Morgenthalerbar supervisor Clyde Tavern, contributor Bar E-book: Parts of Cocktail Method and creator Distilled consuming

“Masa took the idea of bartending and elevated it to his personal distinctive artwork type. You’ll absolutely take pleasure in this unforgettable sensual journey.”

Mike MiyamotoWorld Model Ambassador for Suntory Whiskey

To purchase “Japanese Cocktail Artwork” could be discovered on Amazon.com HERE.

Picture credit score: Foremost photograph by Cory Fontenot

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