Piggy raises $7.7M for cellular content material creation app

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Piggy has raised $7.7 million for its cellular content material creation app that permits customers
to simply create paperwork, displays, invites, and extra, instantly from their cellular

The Piggy Platform launches at present on ProductHunt. It’s accessible for obtain all around the world
Apple App Retailer and Google Play Retailer as free companies that aren’t monetized.

Software program investor Perception Companions led the spherical, with different buyers together with Remagine Ventures, Stardom Ventures, and others.

The Tel Aviv, Israel-based firm mentioned it empowers customers to create and share visible and interactive cellular paperwork that talk their distinctive concepts, tales and ideas whereas leveraging social media requirements.

“With Piggy, you possibly can create paperwork in the identical means you create social media posts. Right here
cellular, interactive, helps all forms of media, and makes it straightforward and enjoyable to attain gorgeous
the consequence, “mentioned CEO Shaul Olmert, in an announcement. “The overview deck of the corporate created utilizing Piggy exhibits the capabilities of the platform to buyers, and convinces them of the product’s potential.”

Tel Aviv-based startup, based in late 2020 by Shaul Olmert and Ilan Leibovitch, each
second time entrepreneur, after founding Playbuzz (now often known as and Rounds
(acquired by Kik Interactive), respectively. Piggy employs 15 individuals.

“Piggy permits pure cellular content material authoring, leveraging creativity and engagement
Gen-Z customers to precise themselves in probably the most genuine and pure means,” mentioned Jeff Horing, managing accomplice at Perception Companions, in an announcement. “As cellular gadgets take over lots of the features beforehand enabled by computer systems, Piggy reinvents doc creation for this period.”

Chief product officer Ilan Leibovich added in an announcement, “Persons are creating content material in abundance
types for each private {and professional} functions. Our aim is to allow them to create it
their telephone and share it immediately with anybody. When customers share their creations, the recipient doesn’t have to obtain an utility, register, or have a social media account to get pleasure from it.

The app consists of options like polling, audio, picture enhancing and native digital camera integration in addition to many templates that assist individuals write nice content material with out design expertise.

I requested Olmert what the inspiration was. He pointed to this video by a lady on TikTok.

Olmert mentioned in an electronic mail that the TikTok video was made by American youngsters. He was requested to write down an essay for college about “how quarantine impacts you.” As an alternative of writing, he makes use of TikTok and generates tens of hundreds of thousands of likes.

“What I see in it’s a testomony that Gen-Z can actually unleash their brilliance and creativity when given the choice to precise themselves utilizing the instruments that come naturally to them,” he mentioned. “And I assumed: let’s create an utility that permits them to do this for all functions, not simply social media.”

Requested concerning the competitors, Olmert mentioned, “We wish to be a contemporary various to phrase processors and presentation authoring purposes like Powerpoint.” The goal is Gen-Z and younger millennials who’re “cellular natives”.

Olmert mentioned the corporate operates in a courageous new class of “cellular content material,” or content material created on cellular gadgets, meant to be consumed on cellular gadgets and makes use of the options, tradition and habits of utilizing the cellular platform.

He notes there are numerous platforms for content material authoring, a few of them with first rate cellular consumer interfaces. Nevertheless, they often mimic desktop and print codecs.

“Our aim is to counterpoint the language of paperwork, displays and formal communication with the spirit and immersion of cellular tradition,” he mentioned. “Suppose once more. You possibly can create your resume on LinkedIn, for instance, nevertheless it seems to be 100% like a standard resume format – normal, boring, technical, away from private expression and a mirrored image of who the job applicant is.
He added, “The aim of this content material is to mirror who you might be and what your capabilities are, in order that the viewers can actually assess your potential to suit into the tradition and construction of their group. With Piggy, a younger job applicant who grew up with a cell phone, and used to precise themselves utilizing social media, can make the most of options resembling selfie movies, interactive parts and animations, to call a couple of, to create a cellular resume that’s extra expressive, authentic and actually displays who they’re.”

Piggy does not anticipate individuals to create novels or doctoral dissertations on their cell telephones. That wasn’t Piggy’s aim.

“However while you’re engaged on college papers, letters, displays, notes, journal entries, photograph albums or many different forms of content material that folks have to create, Piggy gives an accessible, seamless resolution,” he mentioned. “From a meme caption to a full e book report, there isn’t a restrict to the size and substance of Piggy’s creations.”

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