“MAJOR MISTAKES MADE BY MANAGERS GOING DIGITAL” – A brand new guide by Alexandra Jankovich of SparkOptimus reveals

AMSTERDAM–(BUSINESS CABLE)–Interview with Alexandra Jankovich about her firm’s new guide »Interference with operation“.

Query: Many conventional corporations, regardless of their makes an attempt to go digital, find yourself as company dinosaurs. Why?

Aleksandra Yankowicz: “All of it comes down as to if the CEO is appearing as a change chief or not. On the similar time, digitization presents CEOs with three new challenges. First: new game-changing applied sciences that entail main modifications within the enterprise mannequin and due to this fact excessive threat. Second: Giant investments are wanted for long-term returns. Third, there aren’t any confirmed business customary metrics to comply with. Managers are tempted to delegate the issue to another person to unravel. Consequently, corporations spend a whole lot of hundreds of thousands on new expertise that does not work and sometimes pay another person to repair it that by no means works.

Query: What about conventional corporations that “incubate” or purchase digital start-ups? Is not that an ideal mixture as a result of they will study from one another?

Aleksandra Yankowicz: “At finest, sure. At worst, you could have two corporations – a start-up and an enormous – talking completely different languages. The outcome: the start-up dies, and the normal firm doesn’t change. The conclusion is that you simply can’t go digital by merely shopping for a start-up. The acquisition is just the start.”

Query: Do the “finest practices” you advocate apply to all sectors?

Aleksandra Yankowicz: “There are basic ideas that we see in all sectors. For instance, digital is rarely nearly expertise. It is about making issues higher for purchasers. Furthermore, transformation is all the time 80% folks and solely 20% expertise. That is the complexity. Issues like software program choice range by sector, however these are the main points.”

Query: What position does IT play in digital transformation immediately?

Aleksandra Yankowicz: “IT performs an important position as a result of it gives technical options. Should you delegate transformation to IT – or worse, to exterior consultants – it’s doomed to failure. Profitable corporations due to this fact take a holistic and cross-functional strategy to digital expertise, with all departments working collectively and on the core of IT.

About SparkOptimus

SparkOptimus is Europe’s main digital technique consultancy, creating digital methods and main digital transformations at corporations akin to eBay, Nike, Unilever, Henkel, Nestlé and Heineken:

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