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Adidas to launch investigation into allegations of inappropriate conduct made towards Kanye West



CNN Enterprise

Adidas will launch an investigation into allegations of misconduct towards Kanye West, whose partnership with the corporate resulted in October.

In an announcement launched Thursday, adidas stated, “It’s unclear at the moment whether or not the allegations in an nameless letter are true. Nonetheless, we take these allegations very critically and have determined to instantly launch an impartial investigation into the matter to resolve the allegations.

The assertion adopted an article in Rolling Stone that stated Adidas board members ignored inappropriate conduct from the rapper, who legally modified his identify to Ye in partnership along with his Yeezy model.

Rolling Stone says it obtained a letter Tuesday from Yeezy’s former high brass to govt board members “concerning the poisonous and chaotic setting created by Kanye West.” “Any such response from a model associate is one thing adidas staff ought to by no means be subjected to or Adidas management will ever tolerate,” the letter continued.

In latest months, Adidas ended its partnership with Ye after he made anti-Semitic remarks. In late October, West addressed antisemitic feedback about George Floyd and Black Lives Matter in a 16-minute video shared by WmgLab Data on YouTube, apparently recorded after Adidas ended its enterprise relationship. with him.

“I feel Adidas felt like everyone was ganging up on me that they’d the precise to take my designs,” West instructed a small crowd.

Within the video, West didn’t apologize for his anti-Semitic remarks, however seemed to be making an attempt to distance himself from any “hate group.”

“I am not affiliated with any hate group,” West stated as he closed his remarks in prayer. “If there’s any hatred towards any Jewish particular person, it (the gestures) aren’t associated, as a result of I ask that everybody stroll in love.”

Adidas has been partnering with West since 2013, when the corporate signed its model away from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “essentially the most important partnership ever created between an athlete and an athletic model.”

There’s at the moment no legal professional or publicist representing West on this matter.

— CNN’s Dan Heching contributed to this report

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