Vodafone and WWF right this moment introduced a brand new three way partnership that goals to assist the cell community big’s plans to cut back its carbon emissions to web zero by 2040 and deal with e-waste within the business.
Referred to as ‘One Million Telephones for the Planet’, the brand new initiative goals to refine Vodafone’s round financial system technique and considerably improve the variety of refurbished and recycled gadgets in an effort to cut back digital waste.
Based on Vodafone, shopping for a refurbished smartphone can save round 50kg of carbon dioxide emissions, which makes its contribution to local weather change 87 % decrease than a brand new smartphone. Recycled telephones additionally eradicate the necessity to extract as a lot as 76.9 kg of uncooked supplies.
Vodafone stated it hoped the brand new program would encourage clients in Europe and Africa handy of their previous gadgets as a part of a trade-in, as a donation to a social trigger, or to recycle responsibly.
The corporate stated that beginning right this moment, each telephone collected as a part of this system will see £1, or the native equal, donated by Vodafone to WWF conservation initiatives world wide.
“WWF and Vodafone strongly consider that we are able to all make greener selections about how we use know-how,” stated Nick Learn, group chief govt of Vodafone.
“Our partnership with WWF will create new initiatives to encourage our clients to take motion that may assist scale back carbon emissions and scale back stress on the planet’s pure assets.”
Tanya Steele, chief govt of WWF-UK, welcomed the brand new initiative and urged folks to make sure that previous telephones might be reused or recycled. “Every of us has a job to play in serving to our world come to life once more, and the know-how we use day-after-day can play a significant function in addressing local weather and pure emergencies,” he stated. “Via our partnership with Vodafone, we’ll discover how everybody can scale back their environmental footprint utilizing digital know-how and providers, whereas additionally utilizing cell know-how to run WWF’s key conservation initiatives world wide.”
Vodafone stated that the brand new partnership with WWF was initially scheduled to final for 3 years, throughout which period it might launch various strategic initiatives in its markets in Europe and Africa.
For instance, it plans to introduce a collection of functions designed to assist clients make extra sustainable selections and assist initiatives in South Africa, Germany, and the UK that use cell know-how to assist deal with conservation and sustainability challenges.
The brand new marketing campaign will run alongside present gadget campaigns together with Germany’s ‘One For One’ enchantment and Vodafone UK’s ‘Nice British Tech Attraction’, the corporate stated.
It added that the brand new charity supply is a part of a wider program to assist lengthen the lifetime of present handsets by launching extra complete and handy assets for its clients in Europe, together with insurance coverage, recommendation and repairs.
The information additionally comes simply days after the corporate launched a brand new line of refurbished telephones for patrons, providing refurbished telephones with a two-year guarantee at a reduced worth.